When Datamorphix communicates with Business Decision Makers, they need their values to be clear, compelling, and accurate. The product platform is highly technical and not so simple to understand quickly.
We have taken the Platform representation back to conceptualization board. Kick-started with the Brand Identity Redesign. We created a long-form data visualization experience that showed the user the Big Picture of the entire platform, while giving them controls that let them dive deeper, to focus on the Products, Enterprise solutions and Analytics segments that’s most important to them.
We made the data oriented product that’s simple enough to understand at a glance, but with detailed controls and categorization that let the user easily find what they want to learn about.