BRAND IDENTITY STRATEGY FOR A FOOD DELIVERY START-UP
Eat Pod is a food delivery service for customers looking for a healthy, tasty, and affordable meal. The motive is to supply quality food to your doorstep. We were given the task of revamping Eat Pod with a new logo and create a custom packaging design.
The past couple of years has seen a sudden boom in the food delivery industry. And our challenge was to make sure Eat Pod stands out to rise above the noise in a crowded field.
Eat Pod's logo has been designed incorporating an icon that represents a location pin symbolising delivery. The letter “O” is replaced with a spoon element, which symbolises food.
We chose two vibrant and elegant colors for the logo. Green represents the colour of life, nature and energy symbolising growth, harmony, freshness and environment. It brings in a sense of hope, health & adventure.
Red represents strength, power and determination. It depicts the ability to grab attention and get people to make quick decisions. We customised the packaging with the logo for a clean and modern look representing the brand’s uniqueness. This as a whole represents the brand’s quality, reliability and trustworthiness.