Customer Experience Propeller
Rethink the Experience Design to propel your values
We are redesign experts for Product Design and Product Marketing. Where, our design strategies are driven by data and Research.
We help ambitious enterprises to stand unique and grow their businesses by implementing design strategy that moulds strong customer relationships. Our solutions are infused with empathy, as well as insights into customer motivations, behaviours and values. Make it easier or make it more engaging.
- Identifying your Customer
- Becoming the persona of your users
- Designing for a digital first culture
- Improving frequently to make customer happy
Identifying your Customer
There’s a USER in every customer. Customer Experience is very Subjective. We can afford a customer to engage with your brand or product or service. In any industry, your customers are in multiple channels. It’s important that we do our User Research to identify the unique parameters, which gives details like
- What will User expect from the product or your service?
- How would the User use the product, how would it benefit them?
- What are the ways that, User will use the product/service?
- How would be the reaction in using every aspect of your product/service?
- What are the ways that User could perceive and get introduced to your product/service?
- Which customers will benefit your business more?
Becoming the persona of your Users
Businesses need their customers to engage with them for a long-term. Be it a B2B, or B2C or B2B2C, we record our resulting user research data to connect the business objective dots. They will be in the form of Information Architecture, Wireframes, Low-Fidelity prototypes, Mood boards and Customer Journeys.
When we know your users, we become them by
- Having sample data of real user observations
- Performing their behavioral patterns
- Journeys to reach the product/service
- Analyzing whether, your customer know how much you care about them
- Exploring the product/service or the Information as they would be
- How much improvement is needed as an evolving human(customer) will expect as your business grow
Designing for a Digital-First Culture
Design is a decision, than a thing of beauty. The details of digital design becomes the invisible part of the product’s positive experience. So, after understanding your business, values, channels and medium of customer contact, we get to the important stage where we architect, construct and build the following
- Design Principles of your Brand
- Design Principles of your Product/Service/Platform
- Content Strategy that speaks out your values to your customers
- Designing the Product/Service/Platform as the user would use it to evolve
- Design documentations for development
- Collaboration methodologies to work with development and Product Operations team.
Improving frequently to make customers stay happy
Knowing the level of personalization gives an edge in referral marketing and reduce customer churn. We will device a plan that would bring multiple phases of improvement by understanding the behavior of the users. The collaboration between us and the product operations team continually implement the evolving designs.