Customer Experience Propeller
Rethink the Experience Design to propel your values
As experts in Product Design and Product Marketing, our design and redesign strategies are driven by data and research.
We help ambitious enterprises stand out and grow their businesses by implementing design strategies that shape strong customer relationships. Our solutions are infused with empathy, as well as insights into customer motivations, behavior and values. We believe in making it easier or making it more engaging.
- Identifying your Customer
- Becoming the persona of your users
- Designing for a digital first culture
- Improving frequently to make customer happy
Identifying your Customer
There’s a USER in every customer. In any industry, your customers are on multiple channels. We do our User Research to identify the unique parameters that explain,
- What will User expect from the product or your service?
- How would the User use the product, how would it benefit them?
- What are the ways that, User will use the product/service?
- What would be the verdict upon using your product/service?
- How would a user get introduced to/perceive your product/service?
- What kind of customers will benefit your business more?
Becoming the persona of your Users
Businesses need their customers to engage with them for the long-term. Be it a B2B, B2C or B2B2C, our user research data include Information Architecture, Wireframes, Low-Fidelity prototypes, Mood boards, and Customer Journeys that helps connect the business objective dots. When we know your users, we strategize as one of them by,
- Having sample data of real user observations
- Performing their behavioral patterns
- Journeys to reach the product/service
- Analyzing whether your customers know how much you care about them
- Exploring the product/service or the information as they would be
- What will an evolving customer expect as your business grows
Designing for a Digital-First Culture
Design is a decision than a thing of beauty. The details of digital design are the invisible part of the product’s positive experience. So, after understanding your business, values, channels, and medium of customer contact, we architect, construct and build,
- Design Principles of your Brand
- Design Principles of your Product/Service/Platform
- Content Strategy that speaks your value to your customers
- Designing the Product/Service/Platform as the user would use it to evolve
- Design documentation for development
- Collaboration methodologies to work with development and Product Operations team
Improving frequently to make customers stay happy
Knowing the level of personalization gives an edge in referral marketing and reduces customer churn. We will devise a plan that would bring multiple phases of improvement by understanding the behavior of the users. The collaboration between us and the product operations team continually evolves our designs.