Defining an informative website the UI of a vascular health assessment device created by scientists at IIT Madras
The client required us to redesign the UI/UX for their device that calculates the atrial age that can be viewed through a simple device that they provide.Artsens is a health care device project that is incubated by the Indian Institute of Technology. They offer a device that detects the aging process of arteries of an individual, that can detect any health problems that arise due to the aging of arteries, and sends and receives information regarding the same.
What We Learned
Client Requirement
Logo Redesign, Revamp the complete User Experience for this clinical health care device.
Client Brief
The client required us to redesign the UI/UX for their device that calculates the atrial age that can be viewed through a simple device that they provide.
Outcomes
The client was zealous about the UI/ UX that we designed for them, and would like to have ties with them for their future updates to their health tech product.
Our Role.
UI/UX Design
End-to-end interface and interaction workflows
Customer Experience Design - UX/UI
Service mapping and user research validation
Website Design and Development
Responsive, high-conversion web presence
CX - Customer Experience for the Application
B2B & B2C app onboarding and retention loops
Business Problem Analysis
Key operational, architectural, and user experience friction points identified during initial discovery and platform evaluation.
They clients wanted us to redesign their pre-existing logo for their brand so as to represent their product aptly.
They required a website design that could explain to their customers about their advance state of the art tech with ease.
Improve the website's navigation so that its loading speed increases and is simple to use throughout.
Product Design & Go-to-Market strategy
Systematic phased execution architecture from scratch—delivering native apps, unified dashboards, and multi-regional rollout.
We clustered the course details, a particular course's USP, the course options, and the CTA onto a single card so that users could quickly comprehend the course and navigate it.
We created a seamless flow for the user to understand the concept of their product.
Metrics
Our Approach & Creations
Translated complex arterial stiffness and vascular aging algorithms into clear, scannable visual indicators for clinicians and patients.
Rebuilt the digital presence to clearly communicate deep-tech biomedical innovations, driving higher inquiry rates from clinics and research partners.
Replaced dense biometric readouts with an intuitive, guided screen workflow designed for rapid diagnostic testing in healthcare environments.
Simplified advanced biomedical research into accessible product storytelling, bridging the gap between IIT Madras academic innovation and commercial deployment.
Unified the logo, digital presence, and on-device hardware interface under a clean, authoritative clinical design system.
Product Showcase
UX Analysis
The UX for the website was solely based so that the clients’ customers can comprehend and get the scheme of their product.