Engineering an online educational platform for tattoo enthusiasts
Experience design and technology for a video based global online learning platform where mentors can publish video courses to learners.LILA is an online educational platform for tattoo enthusiasts that mentors on a global level. LILA strives to make knowledge affordable and paves the way for the individuals with limited access to something as unique as tattoo art. We fulfilled LILA's dream of a robust platform to facilitate global aspirants who want to learn the art of making tattoos from amazing tattoo artists of the world.
What We Learned
Client Requirement
Web App Development, Customer Acquisition, Customer Experience Propeller, Business Operations Experience - BOX, UX Intelligence & Design Consulting
Client Brief
The clients wanted us to create a seamless learning experience of tattoo art for mentors and learners globally.
Outcomes
The mentors and the learners were thrilled with this new learning experience platform. LILA was satisfied with their learners' retention and new acquisitions that they received.
Our Role.
UI/UX Design
End-to-end interface and interaction workflows
Customer Experience Design - UX/UI
Service mapping and user research validation
Website Design and Development
Responsive, high-conversion web presence
CX - Customer Experience for the Application
B2B & B2C app onboarding and retention loops
Business Problem Analysis
Key operational, architectural, and user experience friction points identified during initial discovery and platform evaluation.
We implemented a ravishing web app experience that matches their aesthetics.
We built a robust economic video streaming solution with multi-lingual audio and subtitle facilities to cater global audience.
Created a scalable technology architecture that handles the app, database, storage, content delivery and media streaming servers for high availability.
Exclusively engineered the pay-outs mechanisms backed by data intelligence algorithms for artists who mentor on this platform.
Product Design & Go-to-Market strategy
Systematic phased execution architecture from scratch—delivering native apps, unified dashboards, and multi-regional rollout.
With user journey evolving everyday, mastering micro-moments is highly necessary
Incorporating images that represented the brand's purpose, like enhancing human interaction elements enhances user involvement
Custom icons create uniformity and consistency across the application
Metrics
Our Approach & Creations
Architected a cost-effective, high-availability video CDN infrastructure with localized multi-lingual audio tracks and dynamic subtitles
Redesigned the video learning interface around micro-moments and focused watch sessions, significantly curbing student drop-off
Delivered a dedicated mentor management dashboard within BOX, streamlining high-res course uploads, curriculum sequencing, and content approval
Engineered data intelligence payout algorithms to accurately calculate and distribute multi-currency creator royalties based on global watch-time metrics
Executed a targeted Go-to-Market launch strategy that scaled learner signups and recurring subscriptions across cross-border tattoo enthusiast communities
Product Showcase
UX Analysis
User experience for the target audience of this web app was logically crafted and analyzed to sync with the user's personas.