Redesigning a web and mobile app to connect customers with local Home Improvement Service Providers in the USA market.
Easybids is a versatile home improvement services platform that connects home owners with verified and skilled service providers for home improvement projects in their locality; this in turn provides project and job opportunities for service providers that match their expertise through a hassle-free and fair bidding process. Customers are given the opportunity to choose the service provider with right expertise exclusively for the required job.
What We Learned
Client Requirement
Web App Development, Hybrid App Development, Brand Identity, Marketing and Customer Acquisition, Experience Design, Customer Experience Propeller, Business Operations Experience - BOX, UX Intelligence & Design Consulting, Web App Development, Hybrid App Development, Web front-end UI
Client Brief
The clients requirement was to recreate the experience for both the customer app that is for home owners and the provider app for the home improvement service providers in the USA market.
Outcomes
Our clients and their users were super satisfied with our experience design strategy as we are continuously improvising the platform with agile development releases. This makes the platform more robust and engaging and grow the brand in the market.
Our Role.
UI/UX Design
End-to-end interface and interaction workflows
Customer Experience Design - UX/UI
Service mapping and user research validation
Website Design and Development
Responsive, high-conversion web presence
CX - Customer Experience for the Application
B2B & B2C app onboarding and retention loops
Business Problem Analysis
Key operational, architectural, and user experience friction points identified during initial discovery and platform evaluation.
Customers found the interaction tougher before hiring any service providers in existing platforms of the market.
The customers also wanted a fair bidding process along with a chat feature with service providers.
The previous mobile app lacked many of the features to support the actual needs of the users, so the onboarded customers and providers were unable to utilise the app to its full potential.
Product Design & Go-to-Market strategy
Systematic phased execution architecture from scratch—delivering native apps, unified dashboards, and multi-regional rollout.
Designing and developing both the apps and the underlying platform from scratch i.e., the customer as well as the service provider app and the platform dashboards.
Launched it in the San Diego and Los Angeles area market and are now working on expanding these services to other major cities in the USA.
An administration dashboard, portal & analytics to overlook both the apps, since the platform caters both to B2B as well as B2C.
Metrics
Our Approach Creations
Introduced direct in-app messaging and transparent project scopes, turning one-way lead capture into active homeowner-contractor bidding dialogues.
Rebuilt end-to-end customer and provider booking flows from scratch, drastically reducing abandonment during service quote comparisons.
Streamlined provider intake and credential verification across web and hybrid mobile apps, accelerating contractor time-to-market.
Unified core design tokens and components across customer mobile apps, provider mobile/web apps, and the central BOX operational portal.
Delivered an agile product architecture capable of scaling cross-city rollouts with localized bidding and regional dispatching.
Product Showcase
UX Analysis
Experience journeys of both the user personas are evaluated with previous app and desired app features using stakeholder interview methodology.